The Goal: I created this podcast to engage users of the Shopmium Cash Back app; to drive app downloads and acquire new users; and to create a new revenue stream for the company with brand partnerships.

The Work: I drove the creation of this podcast from conception to launch, including format, strategy, content calendar, script and ad writing—plus I got to host it! I interviewed guests who were experts in travel, nutrition, fitness, mental health, and more to provide the Shopmium audience with free value-added education.

The Skills: Creative Strategy, Consumer Research, Writing, Interviewing & Podcast Hosting. This was an exciting project to lead and launch! I worked closely with the Shopmium marketing team and a production team in the UK to create and product content, targeting an audience of Millennial moms.

You can view a few teasers below.