When the CEO and founder of Firespring (a website development and marketing agency) wanted to publish a book for nonprofits about website best practices, he tapped me to collaborate with him and ghostwrite the content. I wrote a 10-chapter book over the course of 9 months, translating website and online technology into accessible language for small to medium nonprofit organizations.

As a ghostwriter, I had to write in 2 distinctive voices for the co-authors, Jay Wilkinson and Randy Hawthorne, who both wanted their unique points of view represented in the book.

The result: A book that served as a major marketing tool at conferences and speaking engagements where Jay and Randy used the book as a lead generator for Firespring.