Lifecycle Strategy & Copy: Shopmium Cash Back App

• The Goal: Drive consistent app usage in a crowded market. I partnered with the Lifecycle Marketer to transform Shopmium from a "one-off" utility into a daily grocery companion for both online and in-store shoppers. (Competitors include Ibotta, Fetch, and Rakuten).

• The Creative Challenge: Finding the hook. We needed to determine if users responded better to the emotional win of saving for "what matters" or the tactical win of instant cash back. I crafted distinct narrative arcs for each to see which resonated most with the Shopmium community.

• The Work: Data-driven storytelling. I wrote and optimized a high-volume stream of emails, SMS, and push notifications. Beyond just writing, I helped architect the messaging cadence—testing everything from "Penny-Pincher" urgency to "Treat Yourself" aspirations to find the perfect frequency that kept users engaged without being intrusive.

• The Skill: Copywriting & Narrative A/B Testing. This wasn't just about changing a CTA button color or verb. I used A/B testing to refine brand voice performance, analyzing brand voice style (witty vs. direct) actually moved the needle on open rates and redemptions.

*Take a peek at the slideshow below to see the welcome messaging and testing. Our audience: Millennial women and moms.