Setting the Stage: Preparing for iPhone 17 launch

  • The Goal: Hit the ground running! I was recruited to step in last-minute when the iPhone team lost a copywriter just 2 months before launch.

  • The Work: Ensure all launch-related content/copy, especially related to iPhone, was on-brand, accurate, error-free and reflective of Apple’s unique voice and brand. I partnered with creative, UX, and product teams to prepare global marketing platforms for launch.

  • The Skill: Copywriting and Editing. I’m limited by an NDA, but if you’d like to know more about my work at Apple, ask me and I’ll tell you what I can! 

Previous

WRITING & CONTENT STRATEGY: Gemini by Google
Next

STRATEGY, CREATIVE DIRECTION AND WRITING: Video Scripts for Shopmium Cash Back App