Shopmium Welcome Emails & SMS

I was the lead copywriter on the marketing team at Quotient Technology that launched the cash back app, Shopmium, to the U.S. market in the fall of 2022. To incentivize downloads, we offered free cookie dough (of course) . . . this shows how we tested messaging and design in order to make informed decisions about the type of copy that resonated.

Our goals: Drive app downloads. Capture email addresses. Drive cash back offer activations.