Stop the Scroll.
Strategic digital ads designed to activate.
Introducing Shopmium to the US Market
The Work: I was responsible for concepting this campaign, writing the copy, and working closely with the designer on the ads. We wanted the copy to be the main event on these ads, so we let the text just speak for itself along with a QR code for easy downloading. My challenge in writing these was to be a edgy and fun without being offensive.
The Impact: These were the first digital ads we launched with. Our marketing team exceeded our annual KPIs within 6 months.
The Goal: Stop the scroll. Turn heads. Make people go, “What??” Basically, grab attention and introduce the brand, Shopmium, to a US audience.
The Challenge: Shopmium was founded in the UK, expanded into France and Belgium, and then made it across the pond when the ad tech company, Quotient, bought it. My challenge was to craft a brand voice that resonated with Americans.
At Shopmium, we had fun partnering with brands like Dyson and Big Green Egg to drive engagement and app downloads.
We consulted a financial advisor for Millennials and asked, “What’s the worst financial advice this generation gets?” We based these animated ads on her answers. I was responsible for concepting the ideas, writing the copy, and working with the designer to plan the animation.